There are many ways you can do to engage with customers and increase your sales. One of them is by taking advantage of mobile micro-moments. Nowadays, it is safe to say that people have built some sort of special relations with their mobile phone. They use mobile phone to do basically everything in their life, from waking them up in the morning, playing games, listening to music and of course to purchase goods online. This is why taking advantage of micro-moment is important, and to do this, the first thing you need to do is of course to make the customers find you. Here are some ways to do it.
Provide Mobile Friendly Website
You need to improve your online presence by optimizing your website, explore the social media and promote your products in various e-commerce. Once the customers have found your website, the next thing you need to do is to make sure they have a good time shopping in your website.
You need to make sure that your website is mobile friendly because that is what the customers want nowadays. Test your page regularly and make sure it is responsive so that your customers don’t mind to visit your site over and over again. Even if you have made the customers find you online, your effort will go in vain if they don’t find your website attractive and mobile friendly.
Make Sure Search Engine Can Find You
With the increase rate of mobile search, you can get the best out of micro-moments if you can make sure that the customers can easily find you in the search engine. Most people will not bother go to the second or third page of Google. So, according to this behavior, if you are not on the first page, your business basically doesn’t exist.
To solve this problem, you need to optimize your page properly and put more focus on local search. Besides tweaking your page, you also need to put your business in various local listings. Put consistent NAP (Name, Address, Phone) on every business listing because it is very helpful in improving your local search.
Many businesses neglect the local search aspect because they want to get as many customers as they can without geography boundaries. But this is actually a very unwise decision because most people nowadays will search for products and services that are close to their house. This is why you need to put more attention to local search, especially if you run a service based business.
Get Online Reviews
Once the traffic has been converted into purchase, you need to find a way to encourage your customers to write review about your products and services. Reviews are always a good way to attract even more customers to purchase your product because it increases your business credibility. If your service is good, you don’t have to provide any incentives for the customers to write reviews. If they are happy, they definitely will write good things about you. Just don’t forget to provide easy access for your customers to write the review.